Prospectvision in practice

"One of the issues we've had with web statistics is that they are just a set of numbers. With Prospectvision we are able to turn our web site into a lead generator with tangible results. Every week we have a prioritised list of prospects in an actionable format. I can now measure my web marketing along side print advertising, trade shows and other lead generation programmes and our web marketing is clearly our most cost-effective lead generator."

Lloyd Pople
Director
EvokedSet Limited

Prospectvision provides qualified and actionable sales leads.

Many of the organisations addressed by your marketing investment will visit your website to learn more about your products and services.  A large proportion will visit your home page and leave; these "hit & run" visitors have qualified themselves out.  However the rest will spend time learning about you; downloading product and service information; white papers; presentations; and online demo's; most of them without taking action by "contacting us".  Their behaviour demonstrates that they are interested but you don't know who they are.

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Prospectvision identifies these prospects; its behavioural analysis ranks them as hot, warm and cool leads; reveals their specific area of interest and provides background and contact information on each one.

The service provides your sales teams with prioritised and actionable leads that they can easily fit into their call planning schedule.  New business opportunities and existing customers can be called at the point at which they are preparing to make a buying decision - in Huthwaites' "recognition of needs" and "evaluation of options" phases of the buying cycle.  Prospectvision revolutionises lead generation as prospects are called precisely when they are receptive to your sales messages; your sales people know which companies to call and what to talk about.

Leads are delivered weekly through your online interactive control panel; allowing your salespeople to access their prospects wherever they are. 

Our positioning presentation describes how prospectvision can fit into your new business activities; and all we need to provide Prospectvision is access to your web server log files.