Successful lead management - a step-led approach

The introduction of lead management systems can be a worrying process for the marketing function of any company. However, a step-led approach to lead management can be implemented in a pain-free manner... read full article]

B-to-B Leads: the difference between ‘sales' and ‘marketing' customers

A marketing forum conducted recently (May 2010) by Forrester Research provided useful insight into how B-to-B leads bind together the different operational cycles of sales and marketing...[read full article]

Internet Marketing - the six essential tips

Prospectvision has devised six essential tips for what you should plan with regards to any new internet marketing campaign... [read full article]

2010 Online Marketing Technology Survey produces interesting results

A survey by the marketing software experts Unica concerning online marketing technology usage and plans has identified some key online marketing trends... [read full article]

Getting a return on your online marketing

Social media. Twitter. All that online stuff . . . but what do you actually do with it all? And how do you turn it into actionable leads? Prospectvision and the marketing agency Onefish Twofish recently held a webinar on this subject, and reached some interesting conclusions   . . . [read full article]

Nature versus nurture

Behavioural geneticists have pondered the relative importance of an individual's innate qualities versus personal experiences for years. Psychologist Donald Hebb is said to have once answered a journalist's question of, "which, nature or nurture, contributes more to personality?" by asking in response, "which contributes more to the area of a rectangle . . . [read full article]

Six key ways to generate leads online

Want a quick check list of the main things you should be doing to promote your website and generate those all-important leads? Here is a succinct reminder of what works best . . . [read full article]

Facebook, twitter, Linkedin, social bookmarking, etc - what do they mean for b2b marketeers?

They mean the world of web 2.0 is adding a lot of items to a b2b marketeers to-do list - but with the promise of new channels to interact with customers and prospects. Use them well and leads can be generated and nurtured with a high degree of automation; but how do you . . . [read full article]

Does John Wanamaker's marketing paradox still hold true?

A hundred years ago John Wanamaker, founder of the great Philadelphia department store complained that..."Half the money I spend on advertising is wasted; the trouble is, I don't know which half." . . . [read full article]

UVM is dead - counting quality not quantity

In the old days (well, 10 years ago) everyone thought that "hits" were the way you measured success.  After all 15000 hits sounded a lot. Then someone pointed out to you that a hit was pretty meaningless as it just meant the number of . . .  [read full article]

How do I reduce my website's bounce rate?
You'll recognise this - about 60% of people visiting your site will only spend a few seconds on your home page and then leave. These "bounces" or "hit-and-runs" are caused by many factors but in general . . . [read full article]

Website visitor tracking going too far?
In this forum post, Andrew Wise of Prospectvision responds to the issue of visitor behaviour tracking as it related to one of the contributors. Andrew's response highlights the importance of privacy when . . . [read full article]