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Four Ways to Get Marketing Automation Right the First Time

Getting off to a good start with marketing automation sets the stage for long-term success. However, according to DemandGen Report, 76% of marketers who implemented marketing automation systems said that if they had it to do over again, they'd do more preparation by building better processes and content offers.

Marketing automation provides such measurable rewards that it's well worth taking the upfront planning time to get it right from the get-go. These four steps can guide any organization to an efficient implementation of a marketing automation solution, ensuring a positive launch and ongoing successes.

Act On White Paper - Four Ways to Get Marketing Automation Right First Time

Act-On White Paper - Four Ways to Get Marketing Automation Right the First Time